Dying Light is being kept in the dark.

Right after Ubisoft pushed the half baked Frankensteinian horror, Unity, out the door last fall... we all assumed no one would try something like that again. At least not so soon. They knew Unity was a mess and they kept their review embargo up till launch day so the die hards wouldn't even smell the fire.

To be fair, Dying Light review keys have been released to publications... 12 hours before launch. But that's just antagonistic. A legal loop hole to avoid the phrase "embargo." For is it not exactly that in everything but name?!!

Sorry if I'm being dramatic, but I'm one of those lucky pre-orderers and my feet could not be colder right now. Granted I'm also one of those folks that played, and immensely enjoyed, both previous Dead Islands... so I guess I know exactly what I'm buying. Or do I? Maybe Techland can't handle their new engine and it runs like molasses. Maybe the parkour-combat never pans out and gets dull after a few hours. Maybe the more serious tone of the story is somehow more awkward and tin-eared than ever before.

Something is making WB Interactive's stock holders skittish. I can't wait to find out what that is.  I also can't type letters in a way that expresses deep seeded sarcasm.