I have complicated feelings about "organic farming." I would love for us all to return to a time when agriculture wasn't so cripplingly dependent on anti-biotics and where beef steers weren't packed so tight into pens they can't turn around. But a return to the mom and pop farms would mean an almost 40% decline in production and soaring food prices for everyone else. And even if chicken breast steroids are stopped, there isn't a true alternatively humane way to butcher.
But I think we can all agree Chipotle makes a damn fine burrito, and it's shockingly novel to see a major chain get behind a different way to produce food. Which brings me to the brilliant short film advertising their I-phone game, The Scarecrow. It's beautiful, impactful, propaganda and I mean that sincerely. I'd love to see another 74 minutes of this... and I'm sure the game is great too.
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