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Sunday, October 13, 2013

Frozen's snowman mascot continues to freak me the hell out.

I get the economics behind children's entertainment. I get why Avatar has all those cutesy hybrid animals. I get why every princess movie needs a Flounder or a Chip or that chameleon in Tangled (which in itself was kind of an awesome about face on what girls should keep as pets).

Which brings me to this... this, thing:

"A flash of lightning illuminated the object, and discovered its shape plainly to me; its gigantic stature, and the deformity of its aspect more hideous than belongs to humanity, instantly informed me that it was the wretch, the filthy daemon, to whom I had given life."

It's design is so lazy, yet simultaneously overproduced. Looking at it is like staring the soulless bureaucracy of Disney filmmaking in the eyes and I don't like what I see. It feels like one half of the production just couldn't be bothered to give two sh*ts (design), and the other is pulling all their dead weight (everyone else). If I directed this I'd make sure Olaf was either the most visually intersting character in the film, or that he was barely in the trailer and had absolutely nothing to do with marketing material.

It's gentle swinging hips follow you around the lobby and it is all you will see when you close your eyes at night.

Shockingly, we don't live in a world where we can just wish ourselves to the helm of a new Disney property. But what I do get to do is watch from the sidelines slowly and ominously shaking my head while judging a book by it's cover. You know what kills me though? I like Josh Gad. I really really do. He deserves better than this forgettable, by committee, homunculus.

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