Lone Ranger's 4th of July came and went...and I promised myself I wasn't going to make a train wreck joke but come on, what the hell else would you call it? The critics slow roasted it, and the box office ignored it. But why? How did Johnny Depp (bein' WACKY!) open to less than $50 million? To less than $31 million. I think I have an idea, actually I have a couple, see what you think.
Who the Hell is The Lone Ranger?
This guy was the cream of the crop in the mid 50's. There was Davey Crockett and there was the Lone Ranger. But nobody under the age of 60 has an idea about any of this. The character died out with a whimper 8 years before I was born. No one was going to see this movie having been charmed by the character's legacy... not even parents of teenagers. So why did they do it?
You could make the same argument about Pirates of the Caribbean's cache before Disney struck gold with that number. But I'd disagree. At least they had a beloved ride that reached children for decades before that movie was made, all the ranger had was a made for tv movie in 2003. Yeah, I have no idea what they were thinking... wait, yes I do. The idea was that Depp could turn straw into gold. Speaking of which:
Depp's Tramp act is played out.
Everybody loved the first pirates movie. It was fun, refreshing, delightfully both self aware and deprecating. They bottled lightning with Jack Sparrow and couldn't keep a lid on it. Over the course of three more films Mercutio killed the play, so to speak (which is a Shakespeare reference to overexposing a character I probably screwed up somehow). I wasn't bored of Depp as an actor, but he seemed to just be on auto pilot for ten years after that. What with pedophile Willy Wonka and the Mad Hatter, he didn't seem to give a damn any more.
Its as if he resigned to being the clown for the sake of the industry and stopped caring about the craft in the process. I think a lot of people are sick of it too...or they just want him to be Jack again. They probably just want him to be Jack again. But I'd be remiss if I didn't bring up Rango. I thought he'd break free after that. But no, it looks like the guy is back in the salt mines making faces. Instead of subversive, intelligent, comedy for all ages.
The Popular Western is Dead...again.
What else is there to say? Its sad sure, but what was the last really good movie western you remember? Appaloosa? 3:10 to Yuma? Those were a long time ago guys, and they made peanuts. This isn't because they're played out, I mean they were, but there's been an entire generation since. The western should be fresh again, it should have found new ways to reach audiences. I say it did in terms of the popularity of post-apocalypse fiction. I'd be pretty comfortable calling The Walking Dead this decade's great western. But it looks like the classic flavor is radioactive to these times as well.
No one is more upset than me, I stopped watching HBO for 5 years after Deadwood. God, I am still so friggn' angry about fu**ing Deadwood. Either way, if it wasn't dead before, it sure as hell is now. Why you would spend $240 million on any movie is beyond me, but they barely made 30% of their investment back during one of the most lucrative holidays on the American calender. It's absolutely finished.
The next great western will show up where all great new cinema inevitably shows up now: on TV. Because you won't see it again on the silver screen for years. Consider the big budget western the Bikini Islands. Its not the end of a genre, but the wake up call for it to try harder.